News Flash

Woodbridge Economic Development

Posted on: December 14, 2017

New Pet Supply Store Opens

Kristen Marano and beagle Ellie

The outline of two beagles forms the logo of The Better Beagle Co., a new natural pet food and supply store in Woodbridge’s D’Andrea’s Plaza on Litchfield Turnpike. One of those dogs, Ellie, greets customers and the other, Betty White, passed away several months before the store opened.

Owner Kristen Marano explains that she adopted Betty White as a senior dog with multiple health issues including incurable kidney disease.  Betty White’s illness inspired Marano to take pet nutrition courses. She’s now finishing a degree in the subject. Marano’s other beagle, Ellie, has joint problems and instead of medicine Marano feeds her healthy foods and supplements.

“I’m on a mission to help pet owners extend the life of their pets naturally,” she says.  Her store is full of grain-free dry and wet food, freeze dried and raw food, plus diets specifically formulated for puppies, small and large breeds, seniors, pets with weight management issues and pets with allergies. There are also supplements and healthy pet treats, including human-grade dog cookies. Many of the brands she carries are cruelty-free, made in the USA and not tested on animals. The Better Beagle Co. also sells pet supplies such as leashes, toys and dog accessories like bowties and knit sweaters. 

Marano also hopes to host adoption events, fundraisers for local shelters and nutritional seminars. 

Until recently Marano was an accountant and she and her husband, Kevin, often spoke about opening a pet supply store. Marano was a frequent shopper at Arlyn’s, and when that store moved, “It pushed me to open the store,” she said. “I love this area and I’m excited to be here.”

Deputy First Selectman Mica Cardozo attended the store’s ribbon cutting in December on behalf of First Selectman Beth Heller.

“I am pleased that Mica was able to welcome The Better Beagle Co to our business community and show the Town’s support to the Maranos,” said Heller. “One of my goals is to focus on economic development and it is so exciting that a new business has chosen to make Woodbridge home.” 

The Better Beagle Co. is located at 1646 Litchfield Turnpike and the store is open Tuesday through Friday 10 am – 6 pm, Saturday 10 am – 4 pm and Sunday 10 am – 2 pm. 

Better Beagle Co. website
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